Media player with networked playback control and advertisement insertion

摘要

A media player enables insertion of advertising content during playback of received content. This facilitates targeted product placement, advertisements, and the like. The media player identifies an advertising insertion event, which may be based on a viewer profile. Upon identification of an advertising insertion event, the media player varies playback of the received content to add advertising information.

主权项

1. A non-transitory computer readable storage medium storing one or more computer programs adapted to cause a processor based system to execute steps comprising:
receiving content; accessing information provided at a location on a computer network and locating within the information a plurality of different playback control records created for the content by users of the information, wherein each of the plurality of different playback control records are configured to vary the content during playback of the content by both (a) inserting at least one advertisement into the content and by (b) varying the content in at least one other manner chosen by a creator of each respective playback control record; receiving at least one of the located playback control records; receiving the at least one advertisement; and varying the content during playback of the content according to the at least one located playback control record.