METHOD AND SYSTEM FOR PROVIDING MEDIA EXPENDITURE PROFILING

摘要

A method for media expenditure profiling and system are provided. The method comprises recording expenditure data including an expenditure value which relates to a media campaign. Data on units of measure and a units of measure value relating to products or services which are the subject of the media campaign are recorded, with the units of measure value representing unit sales of a particular product or service. At least one media cost per unit (MCPU) value for the media campaign is calculated by dividing the expenditure value with the units of measure value and then provided as a graphical presentation to a user of the system.