| 摘要 |
Provided is a grouping system capable of grouping customers and channel options, by considering the behavioral changes of the customers according to channel. A grouping means 3 decides on a customer group, a group of options in a first channel, and a group of options in a second channel, by using the likelihood of the customer groups, the groups of options in the first channel, and the groups of options in the second channel. The likelihood is calculated on the basis of: a behavior history distribution parameter corresponding to combinations of customer groups and groups of options in the first channel; the first channel behavior history; a behavior history distribution parameter corresponding to combinations of customer groups and groups of options in the second channel; and the second channel behavior history. |
