Claiming real estate in panoramic or 3D mapping environments for advertising

摘要

Techniques for identifying groups of features in an online geographic view of a real property and replacing and/or augmenting the groups of features with advertisement information are described. The techniques include providing a geographic view of a property within an online property management system, identifying a region of interest in the geographic view, analyzing the geographic view to locate one or more promotional features within the geographic view positioned upon a real property region, providing a user-selectable link associated with the region of interest in the geographic view, receiving a request for the region of interest in the geographic view via the user-selectable link, receiving data to alter at least one of the behavior or the appearance of the region of interest, storing the data in association with the geographic view, and updating the region of interest within the geographic view based upon the received data.

主权项

1. A computer-implemented method of providing content for display with geographic location images as part of an online property management system, comprising:
receiving, by one or more computers, data identifying a region of interest within a panoramic image of a property; implementing a bid-based advertisement auction for the region of interest; receiving, by the one or more computers, an image; modifying the panoramic image to include the image over the region of interest by overlaying the image over the region of interest within the panoramic image of the property responsive to selection of the image in the bid-based advertisement auction based on a bid value of the image; and providing, by the one or more computers, code that includes instructions for displaying, on a client device, the image overlayed over the region of interest within the panoramic image of the property.