SYSTEM FOR AND METHOD OF EXPRESSIVE SEQUENTIAL AUCTIONS IN A DYNAMIC ENVIRONMENT ON A NETWORK
摘要
<p>In an on-line ad auction, bids for the right to display at least one advert on a display of a computer of a computer network in response to the bid being allocated a query received from the computer are received via a computer network. At a time t, at least one rule or decision variable for allocating queries to bids is determined based on the bids received before time t and an estimate of at least one of: an estimate of queries to be received after time t; an estimate of events to occur in response to the display of adverts after time t; and/or an estimate of bids to be received after time t. After time t, a query received from the computer is allocated to at least one of the received bids based on the at least one rule or decision variable.</p>
申请公布号
WO2006105377(A2)
申请公布日期
2006.10.05
申请号
WO2006US11854
申请日期
2006.03.31
申请人
COMBINENET, INC.;SANDHOLM, TUOMAS;PARKES, DAVID, C.;BOUTILIER, CRAIG, E.
发明人
SANDHOLM, TUOMAS;PARKES, DAVID, C.;BOUTILIER, CRAIG, E.