| 摘要 |
PURPOSE: An NFC reader based advertising service method and a system thereof are provided to use an NFC supporting smart phone to automatically convert a user optimized advertisement or information service into the switch-on status, thereby providing a mobile advertisement. CONSTITUTION: A NFC reader communicates with an advertisement Applet within the USIM of an NFC supporting smart phone, thereby transmitting the role and position information of the reader (S20). The NFC reader transmits the role and position information of the reader to the Applet within the corresponding NFC supporting USIM (S21). The NFC reader enables the Applet within the USIM to relay and transmit the role and position information of the reader to the advertisement Applet. The advertisement Applet requests the conversion to an operating system of the NFC supporting smart phone (S30). The NFS supporting smart phone requests the driving of a specific advertisement or information application, in which the advertisement Applet will transmit the role and position information of the reader (S31). The NFC supporting smart phone enables the advertisement Applet to transmit the role and position information of the reader (S32). [Reference numerals] (20) NFC reader; (30~1,30~2,30~N) User device; (40) Advertisement server; (AA) NFC reader based advertising service data flow plan; (BB) Data provided to an advertisement Applet within a USIM; (CC) Communication among USIM Applets or communication between a reader and an advertisement Applet; (DD) Two above-mentioned methods both supported; (EE) Advertisement Applet within a USIM requesting for turning a smartphone on and launching an advertisement application; (FF) Advertisement Applet making the advertisement application as an NFC reader and transmitting location information to the application; (S20) USIM data request; (S21) USIM data transmission; (S31) Role and location-based advertisement request; (S32) Role and location-based advertisement transmission |
