A golf club cleaning device (1) comprises a channel shaped carrier housing (2) of inverted U-shaped construction having spaced apart front and rear side panels (4,5) joined by a connecting panel (8) and defining a club head accommodating passageway (12). A brush element located in the passageway (12) comprises resilient bristles (16) which extend into the passageway (12) from the front and rear side panels (4,5) and the connecting panel (8) for engaging the front face and rear or cavity and the sole of a golf club as the golf club is being urged through the passageway (12) for removing dirt ingrained in grooves of the golf club head. A towel (25) is releasably secured at its opposite free ends (26) to distal ends (30) of the front and rear panels (4,5) and depends downwardly from the carrier housing (2) to form a U-shape for cleaning and drying the club head, the shaft and the hand grip of a golf club. A coupling member (35) is releasably secured to the carrier housing (2) and forms a hook (42) for engaging a golf club bag adjacent a top rim thereof for releasably securing the cleaning device (1 ) to the golf club bag.