摘要 |
Systems, methods, devices and computer program products are disclosed for conducting transactions using a portable electronic device. A method of executing a software application on a portable electronic device includes: determining, via the portable electronic device, a location of the device; displaying, via the portable electronic device's display, a plurality of merchants within a predetermined proximity of the device's location; receiving, via a user input device, a selection corresponding to at least one of the merchants; displaying, via the display device, a balance of virtual rewards points available for redemption by the user of the device; displaying, via the display device, an exchange value of the virtual rewards points for making a purchase associated with the selected merchant; and, responsive to a purchase request received via the user input device, authorizing deduction of the exchange value from the balance of the virtual rewards points and providing confirmation of the purchase. |