NON-PUBLIC COOKIE ASSOCIATED WITH ANONYMOUS PURCHASE DATA

摘要

Targeted electronic advertisements are delivered to a website user/customer by implementing anonymous cookies that serve to identify a customer's overall spending trends and/or preferences. In response to a financial institution customer authenticating themselves at a financial institution website or the like, an anonymous cookie is generated and stored in the customer's web browser cache that includes a unique identifier associated with the customer and the spending trends data associated with the customer's spending trends. In response to the customer using the device to access a website that displays advertisements, the anonymous cookie is retrieved, the unique code prompts a call-back to the financial institution for retrieval and communication of the spending trend data and the data is used to determine which of the plurality of advertisements are to be to displayed to the customer while they visit the website.

主权项

1. An apparatus for anonymously providing a customer's analytical purchasing data to a website, the system comprising:
a computing platform including a memory and at least one processor in communication with the memory; an anonymous cookie initiator application stored in the memory, executable by one or more of the processors and configured to, in response to a customer identifying themselves at a first website or mobile application as a customer of the financial institution, generate a unique identifier associated with the customer and communicate the unique identifier and instructions for generating an anonymous cookie to a web browser application executing on a device from which the customer is accessing the first website or the mobile application, wherein the web browser application generates the anonymous cookie comprising the unique identifier and stores the cookie in web browser cache; a website authenticator application stored in the memory, executable by one or more of the processors and configured to, in response to a second website having retrieved the anonymous cookie from the web browser cache as a result of the device accessing the second website, authenticate the second website as an affiliate of a program providing the analytical purchasing data; a unique identifier correlation application stored in the memory, executable by one or more of the processors and configured to, in response to authenticating the website as the affiliate, determine which customer is associated with the unique identifier; and a data retrieval and communication application stored in the memory, executable by one or more of the processors and configured to, in response to determining the customer that is associated with the unique identifier, retrieve analytical purchasing data associated with the customer and communicate the analytical purchasing data to the second website.