System for digital broadcast and method for inserting advertisement data in a digital broadcast

摘要

A digital broadcasting system includes a broadcasting station for transmitting digital broadcast data via a digital broadcasting network, the digital broadcasting data containing advertisement data, a digital broadcast receiver device for receiving the digital broadcast data in a digital broadcast reception mode and transmitting broadcast access information resulting from digital broadcast reception, and an advertisement server for receiving the broadcast access information from the digital broadcast receiver device and analyzing the broadcast access information, the advertisement server retrieving advertisement data corresponding to analysis result from pre-stored advertisement data and transmitting retrieved advertisement data to the broadcasting station. Advertisements are arranged in real time according to individual taste of digital broadcasting subscribers. This gives advertisers more benefit of the advertisements and presents subscribers with the pleasure of watching advertisements conforming to their taste.