| 发明名称 |
SYSTEM AND METHOD FOR BUYING ADVERTISING INVENTORY |
| 摘要 |
The embodiments herein provide a system and computer-implemented method for buying an advertising inventory. The method includes receiving at least one rule book from a plurality of Demand Side Platform's (DSPs) when a user visits a web page. Further, the method includes selecting a DSP from the plurality of DSPs to buy the advertising inventory based on the at least one rule book. |
| 申请公布号 |
US2016379275(A1) |
申请公布日期 |
2016.12.29 |
| 申请号 |
US201514747007 |
申请日期 |
2015.06.23 |
| 申请人 |
Vizury Interactive Solutions Pvt Ltd |
发明人 |
Alicherry Mansoor |
| 分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. A computer-implemented method for buying an advertising inventory, the computer-implemented method comprising:
receiving, at an exchange, at least one rule book from a plurality of Demand Side Platform's (DSPs) when a user visits a web page; and selecting, by said exchange, a DSP from said plurality of DSPs to buy said advertising inventory based on said at least one rule book. |
| 地址 |
Bangalore IN |
