SYSTEM AND METHOD OF VOTING VIA AN INTERACTIVE TELEVISION SYSTEM

摘要

Disclosed are a system and method of voting via an interactive television system. In a particular embodiment, the method includes identifying data embedded within video content sent to a set-top box device via an access network of an Internet Protocol Television (IPTV) system, the data indicating a voting event related to the video content. The method also includes sending data related to a voting indicator to the set-top box device, wherein the voting indicator includes a selectable indicator of an option to cast a vote related to the video content. The method also includes determining whether payment information is required in order to accept a vote related to the video content. The method also includes sending data related to a voting interface to the set-top box device and receiving a voting selection from the set-top box device.