| 摘要 |
Methods and apparatus for allocating inventory are disclosed. The system may maintain a plurality of inventory pools of impressions that are projected to be available during a time period, each of the plurality of inventory pools having a corresponding set of attributes. The system may receive a plurality of requests from advertisers, each of the plurality of requests requesting a number of impressions during the time period that satisfy a corresponding demand profile, the demand profile having a corresponding set of attributes. The system may allocate impressions in the plurality of inventory pools to the plurality of requests by balancing an interest of a seller of the impressions to maximize value of remaining inventory in the plurality of inventory pools against an interest of the advertisers in allocating a representative sample of impressions in each of the plurality of inventory pools that satisfy the demand profile for each of the plurality of requests.
|
