Methods and apparatus to compensate impression data for misattribution and/or non-coverage by a database proprietor
摘要
Methods and apparatus to compensate impression data for misattribution and non-coverage by a database proprietor are disclosed. An example method includes obtaining a count of media impressions occurring on a first type of computing device, a first portion of the media impressions corresponding to persons for whom demographic information is recognizable by a database proprietor and a second portion of the media impressions corresponding to persons for whom demographic information is unavailable to the database proprietor; and determining the demographic information for the second portion of the media impressions based on a first probability that media corresponding to the media impressions is accessed on the first type of computing device and based on a second probability that media is accessed on a second type of device.
申请公布号
AU2014386191(A1)
申请公布日期
2016.07.21
申请号
AU20140386191
申请日期
2014.12.04
申请人
THE NIELSEN COMPANY (US), LLC
发明人
RAO, KUMAR NAGARAJA;LUO, TIANJUE;PEREZ, ALBERT RONALD;BELL, STEPHEN S.;ZHANG, MIMI;HASKELL, JENNIFER;WONG, DAVID