摘要 |
A device for data rasterization and a device for analyzing a user behavior. Corresponding user associated data is acquired according to user behavior data generated in a target time period and located in a target area (201b); a two-dimensional number corresponding to the user associated data is calculated according to location information in the user associated data (202b); a corresponding two-dimensional index number is acquired from a two-dimensional index number set by using the two-dimensional number as a query condition; and a raster identifier is associated with the user associated data, to obtain corresponding raster data, thereby improving the efficiency of data rasterization, and analyzing a user behavior rule or preference based on a great quantity of diversified real-time raster data. |