INTERACTIVE MESSAGES AND ADVERTISING

摘要

The present invention, in one embodiment, is a method on a server information processing system. The method begins with detecting, using software for automatically identifying object primitives, a plurality of objects (12) from a file with a primary multimedia presentation (14) without making changes to the primary multimedia presentation (14). Next a list of list of objects (16) detected in the primary multimedia presentation (14) is created for linking with a plurality secondary multimedia presentations. Identifiers (18) are layered in the primary multimedia presentation (14), without making changes to the file with the primary multimedia presentation (14), using a layering and scripting software application wherein the identifiers (18) have been matched with at least one of the objects (12) in the list of objects (16). The primary multimedia presentation (14) is presented to at least one viewer along with the identifiers (18) which have been layered. A user selection of at least one identifier (18) matched with at least one of the objects (12) in the list (16) causes a secondary multimedia presentation to be provided the user.