SYSTEMS AND METHODS FOR USER-BASED MARKETING

摘要

Methods, systems, means and machine-readable media embodying program instructions for rewarding users who promote a product or service that is purchased by a purchaser are described. Certain methods may identify a total reward amount or points associated with a promotion, identify when a product or service is purchased by a purchaser using the promotion; identify a first group of users who each provided the promotion to the purchaser before the purchase, and determine a percentage of the total reward amount or points that is owed to each user.

主权项

1. A method for tracking user activity in relation to promoting a product or service that is purchased by a purchaser, the method comprising:
identifying, based on input received from a commercial entity, a total reward amount associated with a promotion; identifying a purchase of a product/service by a purchaser using the promotion; identifying a first group of one or more users who each provided the promotion to the purchaser before the purchase; and determining, for each user of the first group, a percentage of the total reward amount that is owed to that user.