Examples of the present disclosure describe systems and methods for improving the recommendations provided to a user by a recommendation system using viewed content as implicit feedback. In some aspects, attention models are created/updated to infer the user attention of a user that has viewed or is viewing content on a computing device. The attention model may be used to convert inferences of user attention into inferences of user satisfaction with the viewed content. The inferences of user satisfaction may be used to generate inferences of fatigue with the viewed content. The inferences of user satisfaction and inferences of user fatigue may then be used as implicit feedback to improve the content selection, content triggering and/or content presentation by the recommendation system. Other examples are also described.
