SYSTEM FOR DYNAMIC PERSONALIZED OBJECT PLACEMENT IN A MULTI-MEDIA PROGRAM
摘要
The multi-media object management system functions to manage the delivery of product placements in a Multi-Media Program. The multi-media object management system controls the retrieval of Object data that comprises a product representation and the integration of this Object data into a corresponding selected one of the predetermined Multi-Media Object Locations which are components of the Multi-Media Program. This enables advertisers to precisely control product placement on a customized basis to thereby dynamically modify the content of the Multi-Media Program on a centralized basis, a regional basis, or as it is delivered to the individual recipient.
申请公布号
WO2008008947(A3)
申请公布日期
2008.04.17
申请号
WO2007US73451
申请日期
2007.07.13
申请人
VULANO GROUP, INC.;MCKENNA, DANIEL, BERNARD;KAUSS, GEORGE;GRAZIANO, JAMES, M.
发明人
MCKENNA, DANIEL, BERNARD;KAUSS, GEORGE;GRAZIANO, JAMES, M.