Systems and methods for dynamic insertion

摘要

This disclosure describes systems, methods, and computer-readable media related to a dynamic advertising insertion infrastructure. A stream setup message associated with a stream content request may be received. Setup information associated with the stream content request may be identified. A non-entertainment playlist selected based on, at least in part, the setup information may be received. The stream setup message may be modified, wherein the modified stream setup message comprises at least one or more references to the non-entertainment content. The modified stream setup message may be routed to a streamer system. A first response message may be received by the router from the streamer system based at least in part on the second stream setup message. A second response message that comprises at least one or more references to the second content may be received by the router. The second response message may be routed by the router to a back office.

主权项

1. A method comprising:
receiving, by a router comprising one or more computer processors, a first stream setup message associated with a streaming request for a first content from a back office server associated with the first content; identifying, by the router, setup information associated with the streaming request for the first content, wherein the first content is associated with a first playlist, wherein the setup information includes information identifying a user associated with set-top box and at least one of a streaming asset provider identification and a set-top box identification; sending a request to a non-entertainment server, by the router, for a second playlist associated with a second content based at least in part on the setup information; receiving, by the router, in response to the request, the second playlist from the non-entertainment server; generating, by the router, a second stream setup message comprising a combined playlist based at least in part on the first playlist and the second playlist; routing, by the router, the second stream setup message to a streamer system to setup streaming of the first content based on the combined playlist; receiving, by the router, a first response message from the streamer system indicating the setup of the streaming of the first content based on the combined playlist; generating, by the router, in response to the first response message, a second response message that comprises at least in part the combined playlist; and routing, by the router, the second response message to the back office, wherein the back office provides the first content via the streamer system to a user device.