发明名称 METHOD AND SYSTEM FOR ENABLING REFINING DELIVERY OF ADVERTISEMENTS
摘要 The present disclosure provides a method and system for refining delivery of one or more advertisements in a content seen by one or more users. The method includes displaying the one or more advertisements in the content viewed by the one or more users, receiving a first input based on a first pre-defined criterion, collecting a second input based on a second pre-defined criterion and enabling a decision of refining the one or more advertisements. The first pre-defined criterion is based on a first interaction of a user of the one or more users with the one or more advertisements and a second interaction of the one or more users with the one or more advertisements. The second pre-defined criterion is based on skipping of a repetitive advertisement from the one or more advertisements.
申请公布号 US2016189224(A1) 申请公布日期 2016.06.30
申请号 US201414587203 申请日期 2014.12.31
申请人 Rao Sanjeev Madhava 发明人 Rao Sanjeev Madhava
分类号 G06Q30/02 主分类号 G06Q30/02
代理机构 代理人
主权项 1. A computer-implemented method for refining delivery of one or more advertisements in a content seen by one or more users, the method comprising: displaying, with a processor, said one or more advertisements in said content viewed by said one or more users, said one or more advertisements being provided by at least one of one or more publishers and a backend system, wherein said one or more advertisements being provided to said one or more users based on a real time bidding process; receiving, with said processor, a first input based on a first pre-defined criterion, wherein said first pre-defined criterion being based on a first interaction of a user of said one or more users with said one or more advertisements and a second interaction of said one or more users with said one or more advertisements; collecting, with said processor, a second input based on a second pre-defined criterion, wherein said second pre-defined criterion being based on skipping of a repetitive advertisement from said one or more advertisements; and enabling, with said processor, a decision of refining said delivery of said one or more advertisements, wherein said refining being based on said received first input and said collected second input.
地址 Manhattan Beach CA US