SYSTEMS AND METHODS FOR GENERATING CUSTOMIZED ADVERTISEMENTS

摘要

Systems and methods for generating customized electronic advertisements are disclosed. A request for an advertisement is received. Viewer data is received and analyzed to determine current viewer features, characteristics, attributes, and/or interest(s). Product data can be extracted from publicly accessible electronic data generated by an ad source organization. The product data can be compared to the current viewer interest(s) to determine which product of the plurality of products most closely aligns with the current interests of the viewer to select a product to be advertised. A customized advertisement can be generated specifically for the viewer using at least a portion of the extracted product data for the product to be advertised.

主权项

1. A system for automatically generating customized advertisements, the system comprising:
one or more processors; a system memory in electrical communication with the one or more processor to store product data for a product offered by an ad source organization, the product data including product features; a network interface in electrical communication with the one or more processors to electronically couple the system to a network that is in electronic communication with a request computing device that presents a display website that requests advertisements, wherein the display website is served by a server that is distinct from the ad source organization; an analyzer to derive viewer data from interactions of a viewer with one or more advertisement display websites, wherein the viewer data is processed to determine one or more viewer features of the viewer, including an inferred viewer feature, wherein the viewer is to whom a customized advertisement generated by the system is to be presented; a match engine to, upon receipt of an advertisement request, compare product features to the one or more viewer features to determine that the product aligns with the one or more viewer features; a custom ad generator to generate a customized advertisement of the product specifically for the viewer based on the product aligning with one or more viewer features, the custom ad generator to determine to at least one of:
include in the customized advertisement a portion of the product data that aligns with the inferred viewer feature, andexclude from the customized advertisement a portion of the product data that does not align with the inferred viewer feature; and a communication interface to communicate the customized advertisement of the product to the request computing device that requests the advertisement for presentation on the displayable website.