| 摘要 |
A method and a system for enabling advertisers to bid on AD(ADvertisement) directly by using media contents are provided to enable the advertisers to directly bid on the media contents for displaying the AD of the advertiser and offer an AD charge to related parties when the AD of the advertiser is displayed simultaneously with the media contents. A media contents manager(520) manages media contents registered by a copyrighter or registered again by an advertiser, an ID of the media contents, or an AD storing path matched with the ID by using a media contents database(530), and transmits the media contents to an advertiser terminal(210,220). An AD bidding unit(540) transmits an AD bidding interface to the advertiser terminal, performs bidding by receiving AD bidding information from the advertiser terminal, and stores the AD bidding information of a successful bidder to an advertiser database(550). An AD manager(560) registers again the media contents knocked down to the successful bidder to the media contents database, and displays the AD information of the advertiser, and calculates an AD charge for the copyrighter, the media contents server, the personal homepage, or a homepage visitor when the re-registered media contents are registered/executed in a personal homepage. |
