System for improving shape-based targeting by using interest level data

摘要

A system for improving shape-based targeting by using interest level data is disclosed. According to one embodiment, a computer-implemented method includes creating one or more trade zones, wherein creating a trade zone includes grouping a set of parameters to deliver custom shapes, clustering the custom shapes according to offline data and geographic distribution of IP addresses, and mapping clusters of the custom shapes to IP addresses. Data indicating consumption of a content source is received by one or more trade zones at a calculated rate and the calculated rate is analyzed to determine an interest associated with each trade zone. Targeting is based on a selected trade zone, wherein the selected trade zone is selected based upon a desired interest representative of a desired audience. A targeting request is transmitted including instructions or information associated with a target action, and the target action is performed.

主权项

1. A computer-implemented method, comprising:
creating one or more trade zones, wherein creating a trade zone comprises grouping a set of parameters to deliver custom shapes;
clustering the custom shapes according to offline data, online data, and geographic distribution of IP addresses; andmapping clusters of the custom shapes to IP addresses; receiving data indicating consumption of a content source by one or more trade zones at a calculated rate; analyzing the calculated rate to determine an interest associated with each trade zone; selecting the one or more trade zones based upon a desired interest representative of a desired audience; transmitting a targeting request to the one or more selected trade zones including display instructions and information associated with a target action; and performing the target action.