Systems and methods of evaluating content in a computer network environment

摘要

Systems and methods of providing information via a computer network are provided. A data processing system can obtain, via the computer network, a request for content. The request for content can include a keyword. The data processing system can identify a content item responsive to the request for content based at least in part on the keyword, and can identify a match between a format of the content item and an input format of the request for content. The data processing system can assign a weighting factor to the content item based on the match, and responsive to the weighting factor can select the content item as a candidate for display at a computing device.

主权项

1. A computer implemented method of providing information via a computer network, comprising:
obtaining, by a data processing system via the computer network, a request for content, wherein the request for content includes a keyword; identifying a first content item and a second content item responsive to the request for content based at least in part on the keyword; determining an input format of the request for content; determining a first format of the first content item and a second format of the second content item, the second format different than the first format; identifying a match between the first format of the first content item and the input format of the request for content; identifying a mismatch between the second format and the input format of the request for content; assigning a first weighting factor to the first content item based, at least in part, on the match between the first input format and the input format of the request for content; assigning a second weighting factor to the second content item based, at least in part, on the mismatch between the second format and the input format of the request for content; and selecting the first content item for presentation at a computing device based, at least in part, on the first weighting factor.