APPARATUSES, METHODS AND SYSTEMS FOR INSIGHT DISCOVERY AND PRESENTATION FROM STRUCTURED AND UNSTRUCTURED DATA

摘要

The APPARATUSES, METHODS AND SYSTEMS FOR INSIGHT DISCOVERY AND PRESENTATION FROM STRUCTURED AND UNSTRUCTURED DATA (“IDAP”) provides a platform that, in various embodiments, is configurable to identify, display, and act upon insights derived from large volumes of data. In one embodiment, the IDAP is configurable to determine values and relationships for primal data. Identified relationships may be leveraged to build queries optimized for efficient data access across data volumes. The IDAP may also be configured to identify drivers of global metrics of interest, leverage those drivers to discern the efficacy of media and/or advertising campaigns, and provide recommendations to improve and/or optimize campaign efficacy.

主权项

1. A processor-implemented method, comprising:
identifying primal data variables, including at least topic, demographic and brand; determining primal data variable trends over time; generating a plurality of insight records based on the primal data variable trends; filtering the insight records according to pre-filtering criteria; sorting the insight records according to ranking criteria; identifying at least one insight natural language presentation template; populating the at least one natural language presentation template with the primal data variables and the primal data variable trends to yield a natural language report; and providing the natural language report for display.