METHODS AND SYSTEMS FOR USING DEVICE CONNECTIVITY INFORMATION IN ON-LINE ADVERTISING

摘要

In a processing system for facilitating on-line advertising or marketer engagement on physical user devices, a device graph specifies confidence metrics for pairs of a plurality of related devices. Specific stable user identifiers are propagated from a first set of devices to a second set of devices having unstable user identifiers based on the confidence metrics. Each device in the second set of devices are designated with a single one of the stable user identifiers that have been propagated to such device based on the confidence metric or combination of confidence metrics that are associated with such single stable user identifier as compared to other confidence metrics associated with other ones of any stable user identifiers that have been propagated to such device.

主权项

1. A method for facilitating on-line advertising or marketer engagement over a computer network, the method comprising:
in a processing system for facilitating on-line advertising or marketer engagement on physical user devices, obtaining a device graph that specifies a plurality of confidence metrics for pairs of a plurality of devices having a same user or a closely related set of users, wherein a first set of the devices are associated with stable user identifiers that are designated as stable and a second set of devices are associated with unstable user identifiers that are designated as unstable; propagating specific ones of the stable user identifiers from the first set of devices to the second set of devices based on the confidence metrics, wherein each propagated stable user identifier is also propagated in association with the confidence metric of the pair of devices between which such stable user identifier is being propagated; and designating each device in at least a portion of the second set of devices with a single one of any stable user identifiers that have been propagated to such device based on the confidence metric or combination of confidence metrics that are associated with such single stable user identifier as compared to other confidence metrics associated with other ones of any stable user identifiers that have been propagated to such device.