METHOD AND SYSTEM TO UTILIZE SESSION QUERIES IN REAL TIME TO IMPROVE GEO PRECISION OF SPONSORED LISTINGS

摘要

Contextual or cumulative interpretation is applied to individual user queries to improve the accuracy of sponsored and/or non-sponsored search results. Queries are interpreted based on present features derived from a user query in the context of past features derived from qualified past queries such as those previously received during a user query session. Based on contextual interpretation, present features may be augmented using past features. A search is performed using augmented features instead of present features. Contextual interpretation of queries improves search system understanding of the context in which queries are submitted, which is particularly helpful when interpolating query intent to develop features not expressed in a query. Contextual interpretation permits queries to be interpreted and treated more uniformly and more intelligently. As a result, users and advertisers benefit from more precise sponsored and/or non-sponsored search results. As one example, contextual interpretation can improve the geo-precision of sponsored search results.

主权项

1. A method, comprising:
receiving a user query input to a search engine; determining at least one present geo feature for the user query; determining at least one qualified past geo feature for at least one past user query; and augmenting the at least one present geo feature with the at least one qualified past geo feature.