Method and apparatus for transmitting and receiving IP-based two-way advertisement

摘要

Provided is a method of transmitting and receiving a two-way advertisement. The method is performed separately from a broadcasting being received by a client. When the client calls for the two-way advertisement, an Internet Protocol (IP)-based two-way advertisement receiving apparatus of the client requests and receives the two-way advertisement from an IP-based two-way advertisement server; stores the two-way advertisement in an advertisement storage unit, wherein the two-way advertisement is transmitted from the IP-based two-way advertisement server which refers to an advertisement area code included in the two-way advertisement and transmits the two-way advertisement by using a multicast group address corresponding to the advertisement area code; and displays the two-way advertisement on a screen of a client using terminal of the client. In the case where the client receives a summary advertisement and desires to obtain more detailed information, the client can receive a detailed advertisement and order a product via the screen.