| 摘要 |
PROBLEM TO BE SOLVED: To provide an extraction device, an extraction method, and an extraction program for distributing a content having a high appealing effect to more users.SOLUTION: An advertisement device 100 corresponding to an extraction device comprises: a reception part 132; an acquisition part 133; and an extraction part 134. The reception part 132 receives submission of plural advertisement contents related to a common advertisement object. The acquisition part 133 acquires an index value which indicates an advertisement effect of the plural advertisement contents, for every user group which is classified based on attributes of users which are distribution objects of the advertisement content. The extraction part 134 extracts the advertisement content to be distributed to the users, from the plural advertisement contents, based on correlation between the index value acquired by the acquisition part 133 and the user group.SELECTED DRAWING: Figure 3 |
