| 摘要 |
PROBLEM TO BE SOLVED: To provide a technology for easily performing a marketing activity targeting a desired segment.SOLUTION: A segment management system for managing a segment related to user information includes: a database for storing a user information table in which the attribute values of each attribute are stored for each user ID, a meta table in which item names of each attribute in the user information table are stored and a segment table in which the condition information of segments is stored for each segment; and information setting means for causing a terminal connected via a network to the segment management system to display an input screen, and for receiving the item name and condition information input to the input screen from the terminal, and for storing the condition information as the condition information of the segment related to the item name in the segment table.SELECTED DRAWING: Figure 1 |
