Module-based interactive television ticker

摘要

A module-based ticker (600) for an interactive television system comprises one or more modules (1402, 1404, 1506) of content that the user can select for presentation. Separate modules of the ticker are selected for sports (1406), news, weather, email (1404), traffic, interactive applications, movies ect. A viewer can also customize the ticker by choosing the shape, location, size, appearance, and content of the modules. Three-dimensional modules can scroll ticker information on its surfaces by rotating in the ticker. The content from each of the modules concurrently scroll in the ticker, thereby giving somewhat of an appearance of "a ticker having many tickers." The modules can be "skins" that have preset or customizable layouts, colors, fonts, borders, shapes etc. An interactive television service provider can build the skins, and then via upload make the skins accessible to and selectable by viewers for customization.