METHOD AND APPARATUS FOR PROMOTIONAL PROGRAMMING

摘要

A method that incorporates teachings of the subject disclosure may include, for example, receiving a product placement event that is triggered by a placement stamp in a media program. The placement stamp may identify an occurrence of a product in the media program, where the occurrence is not an explicit advertisement. The method further may include searching a product description database according to a product identifier of the product placement event and receiving product advertising information matching the product identifier in an entry of the product description database. The product description database may have been updated, and the product advertising information may differ from what the product advertising information would have been if the product description database had not been updated. The method may further include presenting a product advertisement according to the product advertising information. Other embodiments are disclosed.

主权项

1. A device, comprising:
a processing system including a processor; and a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, comprising:
receiving a data stream of a media program from a network;detecting a placement stamp in the data stream;generating a product placement event comprising a product identifier according to the placement stamp;accessing product advertising information associated with a product description database according to the product identifier;presenting a product advertisement according to the product advertising information;capturing a plurality of user interactions with the product advertisement; andtransmitting information associated with the plurality of user interactions over the network.