COST-PER-VIEW AND COST-PER-IMPRESSION BIDS ON A SINGLE IMPRESSION

摘要

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for receiving, from a client device, an ad request for an ad space being for presentation in a user interface of an application on the client device, sending, to bidder systems, a bid request on the ad space, receiving bids from the bidder systems, selecting, from the received bids, a cost-per-view bid corresponding to a first creative and a cost-per-impression bid corresponding to a second creative, and sending a message to the client device wherein the message comprises respective identifiers of the first and second creatives, and wherein the client device is configured to obtain the first creative and present the first creative in the ad space if the ad space is in view one the client device within a specified time period.

主权项

1. A method comprising:
performing by one or more computers:
receiving, from a client device, an ad request for an ad space being for presentation in a user interface of an application on the client device;sending, to one or more bidder systems, a bid request for bidding on the ad space;receiving bids from the bidder systems, each bid corresponding to a respective buyer, a respective creative, and a respective bid price;selecting, from the received bids, a first bid and a second bid, the first bid corresponding to a first buyer, a first bid price, and a first creative, the first bid being a cost-per-view bid wherein the first buyer pays only if the first creative is viewed, the second bid corresponding to a second buyer, a second bid price, and a second creative, the second bid being a cost-per-impression bid wherein the second buyer pays if the second creative is served; andsending a message to the client device wherein the message comprises respective identifiers of the first and second creatives, and wherein the client device is configured to obtain the first creative and present the first creative in the ad space if the ad space is in view on the client device within a specified time period.