| 主权项 |
1. A method of operating a computer system, the method comprising
registering a plurality of advocates by assigning and storing a plurality of advocate identifiers in a non-transient computer memory of the computer system such that for each advocate in the plurality of advocates, a unique associated advocate identifier in the plurality of advocate identifiers is assigned and stored in the non-transient computer memory; registering a plurality of electronic word of mouth (eWom) records for each advocate identifier in the plurality of advocate identifiers, by, for each advocate identifier, registering at least one electronic word of mouth (eWom) record associated with that advocate identifier by
i) storing the at least one eWom record in the non-transient computer memory;ii) generating a link for accessing the at least one eWom record;iii) associating the associated advocate identifier with the at least one eWom record such that the associated advocate identifier is determinable from the at least one eWom record; andiv) operating a processor of the computer system to index the at least one eWom record to at least one topic in a plurality of topics, wherein the at least one eWom record relates to at least one topic in the plurality of topics; providing access to a plurality of viewers to remotely access the plurality of eWom records such that the plurality of eWom records are remotely viewable by the plurality of viewers via a plurality of remote client devices operated by the plurality of viewers; determining a plurality of topic-specific expertise rankings by, for at least each viewer in the plurality of viewers, determining
i) a viewer action taken by that viewer in respect of an accessed eWom record accessed by that viewer;ii) the associated advocate identifier for that accessed eWom record;iii) the at least one indexed topic for that accessed eWom record; and theniv) based at least partly on the viewer action and the at least one indexed topic, determining and storing in the non-transient computer memory, a topic-specific expertise ranking for the advocate identified by the associated advocate identifier; receiving at a communication interface a plurality of search requests comprising, for each user in a plurality of users, a search request from that user, wherein each search request comprises at least a topic search parameter specifying a topic in the plurality of topics; operating the processor of the computer system to determine, for each search request in the plurality of search requests received at the communication interface from that user in the plurality of users, at least one advocate identifier in the plurality of advocate identifiers associated with at least one eWom record indexed to the topic specified by the topic search parameter for that search request, and then communicating the at least one advocate identifier to the user; and for at least one user in the plurality of users, receiving at the communication interface a selection request from that user based on the at least one advocate identifier communicated to that user, and then, based on the selection request, providing to the user an electronic link to the at least one eWom record associated with the at least one advocate identifier, the electronic link being usable by that user to render the eWom record viewable on an electronically accessible display controllable by that user to display other content from that user. |
