TRANSACTION-SPECIFIC CUSTOMER SURVEY SYSTEM

摘要

Provided are a method and system for automatically generating context-based survey questions predicated on the customers' actual purchase experience with the merchant, thus eliminating for the customer the need to respond to obvious, redundant, and even irrelevant questions, and providing to the merchant customer feedback directly bound to the actual purchase event and correlating data. Purchase information is stored at the time of purchase and the customer is given an identifier for the purchase. Then, at the customer's convenience, either at the point of sale or through a networked computer, the customer can provide responses to questions that are selectively, and automatically generated based on the items purchased, or other definable attributes associated with the sale, and based upon configurable preferences of the merchant. Survey questions are displayed and feedback responses are stored, analyzed and associated with purchase information in real time.

主权项

1. One or more computer-readable storage media having computer-executable instructions stored on the tangible, non-transitory media for use with a system including:
a) at least one point of sale (POS) device used in conducting a commercial transaction, the POS being configured to record information relating to the commercial transaction between a consumer and a vendor; b) a vendor database communicatively coupled with at least one POS, the vendor database being populated with at least:
i) transactional information comprising transactional sales information;ii) product information identifying products/services available for purchase by the vendor;iii) employee information regarding the identity of each employee at a facility; andiv) facility information regarding an identity of a facility; c) a survey database comprising a plurality of survey questions; d) the system including a processor connected to and accessing the vendor and survey databases, said processor configured for executing said computer executable instructions, said instructions comprising:
i) instructions for presenting a consumer survey comprising a plurality of survey questions responsive to at least one of the transactional information, product information, employee information and facility information;ii) instructions for presenting an integrated, interactive display interface comprising:
a facility performance interface;an employee evaluation interface; anda customer management interface.