Actively and passively customizable navigation bars

摘要

A web site user interface for an e-commerce retail company allows a user to easily browse or purchase products or services offered by the company. The web site user interface can include a dual horizontal navigation bar including a main navigation bar and subordinate navigation bar. The subordinate navigation bar can be actively and passively customized. Further, the subordinate navigation bar can include product shipment information in a user specific notification pane. The web site user interface can also include a drop-down logo from the dual parent navigation bar where the web page continues to include the drop-down logo as the user scrolls down to focus on web page content. Alternatively, the web site user interface can include a main navigation bar and secondary navigation bar where the main navigation bar includes fewer subcategories of products than the secondary navigation bar.

主权项

1. A method for generating a web page comprising the steps of:
operating one or more computers to generate a web page that is accessible to a user, the web page including:
a horizontal navigation bar comprisinga main navigation region displaying product categories that can be selected by the user to navigate to retail product areas, anda subordinate navigation region displaying subcategories that the user can select to navigate to sub-regions within the retail product areas, the subordinate navigation region having at least a dynamic links tile and a user specific tile, the subordinate navigation region having a threshold value of a number of links wherein the total number of dynamic links and user specific links does not exceed the threshold value of the number of links, the dynamic links tile is dynamically populated to display in the dynamic links tile one or more links to subcategories by the one or more computers based on at least one of the following criteria: (i) products or services offered by an e-commerce company; (ii) sales; and (iii) industry trends, the user specific tile is populated by the one or more computers with one or more links to subcategories previously specified by the user; andan image comprising an enterprise image, logo, or symbol, the image projecting downwardly from the horizontal navigation bar;wherein both the horizontal navigation bar and the enterprise image, logo, or symbol are statically positioned as the user scrolls down to web page content existing below a lower boundary of a visible portion of the web page as initially displayed on a communications terminal; using the one or more computers, determining whether a user has altered the number of links in the user specific tile such that the total number of links in the subordinate navigation region would exceed the threshold value of the number of links; and, in response to determining that a user has altered the number of links in the user specific tile such that the total number of links in the subordinate navigation region would exceed the threshold value of the number of links, automatically altering the number of links in the dynamic links tile to ensure that a total number of links to product subcategories in the subordinate navigation region does not exceed the threshold value of the number of links.