| 摘要 |
<p>This document describes techniques capable of associating relevant entities, such as advertisements, with insertion points within a media file. These techniques calculate a global relevancy between entities and the media file. These techniques may also calculate a local relevancy between the entities and one or more insertion points within the media file. Both global and local relevancies may employ textual and non-textual information. With use of the calculated global and local relevancies, the techniques associate one or more entities with each of the one or more insertion points in the media file. These techniques thus enable, for each insertion point, associating a most relevant entity for a particular insertion point with the insertion point. Therefore, when a user consumes the media file the user may also consume a most relevant entity at and for each insertion point in the media file.</p> |
