| 摘要 |
The present invention relates to an advertisement system and an advertisement method and, more specifically, to an advertisement system using a user terminal and a method thereof. An advertisement server according to an aspect of the present invention comprises: a server control unit which transmits advertisement information when recognition information is received from a user terminal, and transmits benefit information when advertisement completion information is received as the advertisement information is transmitted; and a server storage unit which stores the advertisement information and the benefit information. When an advertisement corresponding to the received advertisement information is completed, the user terminal can transmit the advertisement completion information and receive the benefit information. According to the present invention, effects of a mobile advertisement can be improved, and a usage rate of a mobile advertisement service can be raised. |
