摘要 |
PROBLEM TO BE SOLVED: To provide a method of transmitting a message on the basis of an affinity score.SOLUTION: There is provided a method including: a step of receiving information on the activity of a user from a mobile device of the user; a step of identifying one or more origination messages transmitted to the user; a step of calculating an affinity score on an originator of the origination message for each of the origination messages and the user, the affinity score being based on the activity of the first user; and a step of transmitting the origination message to the mobile device, the transmission being based on at least the corresponding affinity score of the origination message.SELECTED DRAWING: Figure 4 |