Promoting user interaction based on user activity in social networking services

摘要

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, including actions of, for each user of a plurality of users of a social networking service, determining a user activity score, the user activity score being based on activity of each user within the social networking service, determining that a first user activity score of a first user is greater than or equal to a first threshold user activity score and that a second user activity score of a second user is less than a second threshold user activity score, and, in response to the first user activity score being greater than or equal to the first threshold user activity score and the second user activity score being less than the second threshold user activity score, transmitting instructions to display a prompt to the first user to encourage the first user to interact with the second user.

主权项

1. A system comprising:
a computing device; and a computer-readable storage device coupled to the computing device and having instructions stored thereon which, when executed by the computing device, cause the computing device to perform operations comprising:
for users of a computer-implemented social networking service, determining a user activity score, wherein the user activity score for each user is determined based on the activity of each user within the computer-implemented social networking service;determining that a first user in the plurality of users is a frequent user based on comparing a first user activity score associated with the first user to a first threshold user activity score;determining that a second user in the plurality of users is an infrequent user based on comparing a second user activity score associated with the second user to a second threshold user activity score;determining that the first user and the second user are potential contacts of one another within the social networking service;identifying an item distributed by the second user using the social networking service, the item associated with an item score, the item score representing a quality of the item; andin response to determining that the first user and the second user are potential contacts of one another within the social networking service, that the first user is a frequent user, and that the second user is an infrequent user, determining to display the item in the stream page of the first user to encourage the first user to interact with the second user within the social networking service, although a comparison of the item score of the item to a threshold item score indicates to exclude the item from display in the stream page of the first user,wherein the threshold item score defines a value which an item score exceeds for an item associated with the items score to be displayed in a stream page.