APPARATUS AND METHOD FOR REGISTERING AND MANAGING CONTENT COPYRIGHT IN ADVERTISEMENT OPEN MARKET SYSTEM BASED ON CONTENT COPYRIGHT CLEARING

摘要

An apparatus and a method for registering and managing a content copyright in an advertisement open market system based on content copyright clearing are provided to register and manage the copyrights for various contents such as UCC(User Created Contents), sound sources, etc. and to prevent the infringement of the copyrights. A copyright registering unit(211) stores the contents of which registration is requested and an intrinsic value of the contents by comparing the intrinsic value of the requested contents with the intrinsic value of previously registered contents. In addition, copyright registering unit stores and registers copyright information. A content-advertisement matching unit(233) matches the contents that an advertiser selects among the registered contents with the advertisements that the advertiser registers. A distribution unit(250) distributes the matched contents to consumers by exposing the advertisements at the contents in force when the consumers uses the contents.