Rules-Based Workflow Messaging

摘要

Techniques for rules-based workflow messaging are described herein. In one or more implementations, user activity with different existing workflows for features of an application is tracked and communicated to a tracking service. Based on analysis of user activity, rules are derived regarding messages to show users with respect to new features that relate to user interaction. For example, activity data indicating heavy usage of a particular legacy workflow is used to recognize that users are not discovering/using a corresponding new feature. Based on such usage patterns, workflow messages and rules for exposing the messages for the new feature are created and distributed to clients. The rules are applied to detect workflow patterns and trigger messages regarding corresponding new features. In response to an indication of interest in a new feature, interactive instructions to guide users step-by-step through the workflow for a new feature are provided.

主权项

1. A method implemented by a computing device, the method comprising:
collecting activity data indicative of user interaction with features of a client application; processing the collected activity data to recognize underutilization of an available feature provided by the client application; generating rules for messaging to clients regarding the available feature that is recognized as being underutilized; producing a workflow message package having message data and rules data to implement workflow messaging for informing users regarding the available feature; and distributing the workflow message package effective to enable exposure of the available feature to users via the client application.