| 摘要 |
This invention provides a system and a method for information display that is well adapted to marketing in the current, rapidly changing digital transmission communications setting. The invention provides a viewer interface that can be embodied in an inexpensive portable information storage media, such as a compact disc, a mini-compact disc, a business card cut CD, a flash memory card, a DVD, or other such portable information storage devices. The viewer interface includes means to identify the party who provided the interface to the viewer. When the viewer interface is used with a communications link, the interface establishes a connection to an interface management program located on a remote computer. The interface management system enables the user who provided the portable information storage media for the viewer to control the content of the information displayed to the viewer, and change that content without modifying or storing any information on the viewer's display device or changing the content of the viewer interface. The system thus has three components that operate together to provide the information display system. There is a viewer interface stored in a portable information storage media, an interface management program accessible by a communications link by remote display devices activated by the viewer interface and connected to a suitable communications network, and a user interface that permits a user to access the interface management program and change the information supplied to the viewer interface, thereby changing and controlling the display of information to the viewer.
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