SYSTEMS AND METHODS FOR COMMUNICATING WITH DEVICES WITH A CUSTOMIZED ADAPTIVE USER EXPERIENCE

摘要

Methods and systems are described for providing communications to devices with a customized adaptive user experience. In one embodiment, a system includes a storage medium to store one or more software programs and a format and targeting builder unit to create and edit customizable ad formats and create target user segments. The system includes processing logic that is configured to execute instructions of at least one software program of the format and targeting builder module to receive biometric data from devices of users and provide the options of custom scripting for creating and editing ad formats and targeting user segments with different categories.

主权项

1. A system for communicating with mobile devices, comprising:
a storage medium to store one or more software programs; a format and targeting builder unit to create and edit customizable ad formats and create target user segments; and processing logic that is configured to execute instructions of at least one software program of the format and targeting builder module to receive biometric data from mobile devices of users and to provide the following options: custom scripting for creating and editing ad formats; target user segments with a first category having levels of purchases for users with respect to one or more software applications including mobile software applications or web based software applications a second category having levels of loyalty for the users with respect to the one or more software applications, a third category having levels of engagement for the users with respect to the one more software applications with the engagement being determined at least partially with the biometric data, and a fourth category having levels of skill for the users with respect to the one or more software applications.