摘要 |
The present invention relates to the technical field of multimedia terminals. Provided is a method for matching an advertisement according to video content, the method comprising: storing a preset matching table of video content and a tag; storing a preset matching table of advertisement content and the tag; and playing an advertisement having the same tag as a video according to the video selected by a user. The method facilitates a content provider/platform provider to effectively match the advertisement content according to the video, thereby ensuring accuracy for advertisement delivery. |