RANKING NATIVE APPLICATIONS AND NATIVE APPLICATION DEEP LINKS

摘要

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for ranking native applications. In one aspect, a method includes determining, for a given query, a first ranking of a set of first native applications that each have a respective corresponding web resource. For each particular first native application in the first ranking, a first universal ranking score is determined based on a position of the particular first native application in the first ranking and a total number of first native applications in the first ranking. A second ranking of a set of second native applications that do not have a corresponding web resource is determined. For each particular second native application, a second universal ranking score is determined based on a position of the particular second native application in the second ranking and a total number of second native applications in the second ranking.

主权项

1. A method performed by data processing apparatus, the method comprising:
determining, for a given query, a first ranking of a set of first native applications that each have a respective corresponding web resource and that are relevant to the given query; determining, for each particular first native application in the first ranking, a first universal ranking score based on a position of the particular first native application in the first ranking and a total number of first native applications in the first ranking; determining, for the given query, a second ranking of a set of second native applications that do not have a corresponding web resource and that are relevant to the given query; determining, for each particular second native application, a second universal ranking score based on a position of the particular second native application in the second ranking and a total number of second native applications in the second ranking; determining a combined ranking of the first native applications and the second native applications based on the first universal ranking scores and the second universal ranking scores; and providing data that causes presentation of search results for at least a portion of the first native applications and the second native applications in an order based on the combined ranking.