Determining user engagement with presented media content through mobile device usage

摘要

Systems and methods, for determining user engagement with displayed media content are disclosed. In some implementations, a method includes: receiving media content identification information from a first electronic device configured to control presentation of media content, receiving mobile device usage information from a second electronic device, where the second electronic device is associated with a user in proximity to the first electronic device, determining based on the media content identification information, media content presented at the first device, associating the determined media content and the mobile device usage information, and based on correspondence between the associated received mobile device usage information and the media content identification information, estimating user engagement of the user with the presented media content. The method optionally includes: aggregating data from multiple users by adding the determined media content information and mobile device usage information into a large collection of aggregated data from the multiple users.

主权项

1. A method for determining user engagement with displayed media content, comprising:
on a server system having one or more processors and memory storing data and one or more programs for execution by the one or more processors:
receiving, from a first electronic device configured to control presentation of media content, media content identification information for media content presented for a particular time period;receiving mobile device usage information from a second electronic device, the mobile device usage information corresponding to mobile device usage during the particular time period, wherein the second electronic device is associated with a user in proximity to the first electronic device during the particular time period;determining, based on the media content identification information, the media content presented at the first device;associating the presented media content and the received mobile device usage information;based on the mobile device usage information and the media content identification information, determining a level of engagement of the user with the presented media content;aggregating data from a plurality of users by adding information regarding the media content and mobile device usage information into a large collection of aggregated data from the plurality of users; anddetermining general user engagement with the presented media content based on the aggregated data.