Product Marketing Magazine Rider

摘要

A publication and product delivery package is disclosed which permits a variety of products to be packaged and displayed along the binding (or “spine”) of a publication, such as a magazine, or an object of similar size, or in other places alongside such a publication, and delivered to a purchaser of that publication in an attractive, efficient, cost effective way, utilizing standard delivery services such as the United States Postal Service. The publication package allows delivery of products which are otherwise loose, liquid, or fragile to arrive intact, despite the stresses and impacts of such packaging, display, and delivery. The publication package also allows additional high-impact and memorable marketing text and images, which providing exposure of product names and graphics, and coordinated text and images.

主权项

1. A publication package comprising:
a publication having pages which join along a spine, the pages having four pages edges around their periphery, a first outer package container, formed of material in a generally tubular shape, with top end and bottom end, and at least one generally flat side, a first generally flat backing having a front side and a back side, and four backing edges around its periphery, the first generally flat backing formed of resilient material rigid enough to resist folding, the first generally flat backing is affixed to the generally flat side of the first outer package container, the publication is positioned on the first generally flat backing so that the publication is situated next to the first outer package container, and a covering means which encloses the publication, the first outer package container, and the first generally flat backing.