PERFORMANCE BASED MARKETING SYSTEM INCORPORATING A GAME

摘要

A performance based marketing system incorporating a game, especially a tagging game wherein participants possess targets having a unique identification code and wherein one participant (marksman) scans or otherwise reads a target associated with another participant (mark). Scan information is sent to a game server where scan data is verified and recorded. Points are awarded to both the marksman and the mark based on game rules. Participants may be part of a group, the group typically having additional rules for awarding scan points. Point tallies may be kept and participants rank ordered for both marksman points and mark points. A game typically has a predetermined duration. At the end of a game, prizes may be awarded. Businesses may participate and individually create additional rules that govern the awarding of points.

主权项

1. A method of implementing a performance based marketing system incorporating a game, the steps comprising:
a) generating at least one unique identifier for each of a plurality of TARGETS; b) associating at least two of said plurality of targets with a different one of at least two participants in said game, each of said at least two participants having at least one attribute, said at least one attribute identifying each of said at least two participants as members of a group, said group comprising participants having a common one of said at least one attribute; and c) allowing a first of said at least two participants to identify and record at least said unique identification of said target associated with the other of said at least two participants.